For parents going through the stresses of hospital care for their little ones, our mission is to provide the peace of mind that their babies are being soothed and comforted even when they’re not able to hold them. It’s something new parents rarely expect and never want to think about, but every year 10 to 15 percent of newborns in the UK (about 100,000) end up in the NICU. Additionally, thousands of babies are hospitalized each year.